Writing is a personal activity, and companies believe they have a distinctive voice or writing manner that they want to convey in their blog. Therefore, the idea of outsourcing blog writing alone may make you feel as though your company would lose some of its uniqueness.
The time you invest at first pays dividends when outsourcing article writing. Spend some time discussing to your hired writers your content strategy and company objectives. Although it might not seem like a time-saving manoeuvre at first, we have often seen it pay off for our Verblio clients.